Page 6 - Pinnacle IN THE MIDLANDS Newsletter

PINNACLE COMMITMENT TO
MIDLANDS WITH ACQUISITION
OF MSA SAGE BUSINESS
Pinnacle is back on the acquisition trail as it
acquires the Sage software & IT Services
business of Midlands based MSA Systems
Ltd (MSA).
The latest deal for the software company
sees it taking over MSA’s customer base of
over 80 sites and staff of the business in a
move designed to support its penetration
geographically into the Midlands region and
to diversify its customer base.
Mike Smith, MD of MSA, is delighted as he
and his team joins the UK’s leading Sage &
IT services provider.
"MSA has been as Sage Partner for over 27
years and the Pinnacle culture is a natural fit
for our loyal MSA customers and staff,” he
said in a statement. “The combination of
Sage software products and IT Services,
and the fact that Pinnacle brings to the
Company depth and breadth of technical
expertise and talent makes this a very
strategic move.”
L-R: Mike Smith, MD of MSA with James Spencer, MD of
Pinnacle
P I N N A C L E I N T H E
PINNACLE MAKES ITS MARK AT
FIRST MIDLANDS BUSINESS
NETWORK EXPO
Pinnacle attended the Midlands Business
Network Exhibition's at Aston Villa Football
Club, on Friday the 29th of June and NEC
Stoneleigh on Friday 14th of September.
Encouraging over 120 businesses to amplify
their presence in the local Midlands B2B market.
With Pinnacle’s recent acquisition of Sage
Partner MSA and office relocation to
The Longbridge Innovation Centre in
Birmingham, the event provided another
opportunity to display commitment to growth in
the Midlands.
Steady waves of people explored the stands
with Pinnacle meeting many companies, from a
variety of industries, in the market for Sage
Software and IT Services.
Talking to businesses about how their IT
Infrastructure contributes to their business is
exactly the consultative role Pinnacle want to
play while integrating themselves into the local
market.
These events are a great way for Pinnacle to
get with local business in the Midlands.
P A G E 0 5
M I D L A N D S